Search Marketing News

Free SEO 'as effective as paid-for advice'

December 22nd 2009
Search Engine Optimisation News

Firms with an internet presence are increasingly gravitating towards free organic search engine optimisation (SEO) as the cost of online marketing increases, it has been claimed.

According to internet marketing expert Michael Fleischner, tips for improving the Google ranking of websites can be learned by anyone.

"To get your web site ranked in the number one position on any search engine takes a strong understanding of SEO best practices," said the author.

"Anyone can achieve top placements if they learn techniques that can be applied over the long-term."

Mr Fleischner is the author of SEO(search engine optimisation) Made Simple, a guide which teaches how to quickly and easily improve web site rankings.

The book stresses that free SEO advice is just as powerful as paid-for recommendations and as long as tips are effective, it does not matter where they come from.

Last month he said that improving search rankings does not have to be difficult or expensive and companies do not need to spend thousands of pounds employing large search companies.

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