Search Marketing News

Businesses should 'think before they Tweet'

December 14th 2009

Businesses are increasingly using social media and blogging tools to boost search engine optimisation and form new and lucrative connections with customers.

However, social media requires a new way of thinking and there can be pitfalls when companies get it wrong, Nick Churchouse reports on Stuff.co.nz.

While Mr Churchhouse hails social media as "the new marketing frontier for business", he advises business owners to think before they Tweet.

While the minimal effort and seemingly small online footprint of a single Tweet or Facebook update might lull some into thinking the effect is negligible, this is not necessarily true, Mr Churchhouse warns. "You have to be very careful what you say," he adds.

Ben Northrop, owner of digital mobile marketing company Run The Red, agrees that company use of social media is important for "building the brand," but adds that it is essential to get the balance right.

Too much advertising and product-pushing is as much of a turnoff as being overly personal, he says.

"You have to think about what people want to read," he advises. "I don't want to know what you had for lunch."

• SEO can boost sales without rebuilding a site
• Search engine optimisation tips for small businesses
• Optimise images to boost search engine optimisation
• Headlines are key to achieve search engine optimisation
• Ranking on its own does not equate to successful SEO