Search Marketing News

Businesses 'reluctant to invest in social media'

December 09th 2009
Social Media Optimisation News

Many businesses have yet to invest any of their marketing spend on social media, despite it being hailed as one of the best ways for companies to engage with their customers.

Figures from Econsultancy's social media and Online PR report published last week show that one-third of businesses are not planning to boost spending on social media in 2010.

Jason Falls, a social media consultant and blogger on socialmediaexplorer.com, said that businesses' reluctance to spend on social media was not rooted in concerns about cost but more so about what they would get back in return.

"In general, you'll spend way less money on social media executions than you would on print or television advertising, direct mail and so on," he said, adding that businesses should "remember that social media done well is about building relationships with online consumers".

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