Search Marketing News

Video content 'can boost SEO'

November 18th 2009

Businesses can boost search engine optimisation (SEO) with the aid of video content, according to a leading media consultancy.

Elemental, a UK company that advises brands on their media communications, has said that video content can help businesses boost their SEO Performance.

Rachel Hawkes, account director at Elemental, said that video content should feature throughout a website but should stem from a centralised source to facilitate easier back-to-back viewing.

"Any business looking to adopt video into their marketing portfolio should make it standard practice to show text descriptions next to the videos," she said.

"Text and video will seed well into search engines, providing businesses with really effective content to help drive search engine optimisation."

Earlier this week, US company Brightcove launched a new online video platform aimed at companies that want to make more of their site's video content.

The service also offers businesses greater access to new advertising networks and, with marketers planning to spend more on video advertising in 2010, the chance to monetise content may become increasingly likely.

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