Search Marketing News

SEO 'essential' to PR

November 20th 2009

search engine optimisation (SEO) is essential to public relations (PR) websites yet is often overlooked, according to one digital marketing expert.

Kevin Gibbons, writing for the digital marketing website Econsultancy, said SEO should be part of public relations, not just some "geeky addition" to a PR website.

"When PR and SEO(search engine optimisation) aren't working hand in glove, it's a real blow to the potential success of projects such as a blog," he said.

Media communications advisers Elemental also pointed out that video content can help businesses boost their SEO performance.

"SEO staff won't necessarily have as much creative force as a PR team, while few press officers and marketers will possess an in depth understanding of optimising their content."

Mr Gibbons concluded that it was essential that PR works closely with an search engine optimisation(SEO) team to make sure both budgets are working as hard as they possibly can and complementing each others' work.

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