Mediarun Search Marketing News

Mobile marketing may overtake email campaigns

Mobile marketing via text messaging may soon overtake traditional email advertising campaigns, according to software experts. Read more>>>

German authorities 'consider legality of Google Analytics'

In a move that would affect search marketing experts, German officials are investigating whether Google Analytics is illegal. Read more>>>

SEO 'must be incorporated on landing page'

Businesses must ensure their landing pages make good use of search engine optimisation (SEO) tactics, one expert advises. Read more>>>

Website optimisation 'must consider smartphone use'

When developing their internet pages, firms must take note of good website optimisation practices, it has been advised. Read more>>>

Companies 'have poor search engine control of brand'

Major companies have little control of how their brand is portrayed via search engines, it has been revealed. Read more>>>

Email 'essential part of online marketing mix'

Companies with an online presence should ensure that email marketing makes up part of their online promotional mix, it has been claimed. Read more>>>

Companies 'need SEO secrets'

Many companies are unaware of the secrets of search engine optimisation (SEO), it has been claimed. Read more>>>

YouTube captions 'huge for SEO'

Google has launched an automatic video captioning service for YouTube videos which experts say will have great benefits for search engine optimisation (SEO) campaigns. Read more>>>

Twitter changes update message

Popular microblogging site Twitter has altered its update message from "What are you doing?" to "What's happening?" Read more>>>

BBC to begin using SEO-focused headlines

The BBC is to begin gearing its headlines towards search engine optimisation (SEO), it has been announced. Read more>>>

SEO 'essential' to PR

search engine optimisation (SEO) is essential to public relations (PR) websites yet is often overlooked, according to one digital marketing expert. Read more>>>

SEO poisoning campaign affects 260,000 websites

A search engine optimisation (SEO) poisoning campaign has apparently affected more than 260,000 websites. Read more>>>

Video content 'can boost SEO'

Businesses can boost search engine optimisation (SEO) with the aid of video content, according to a leading media consultancy. Read more>>>

Page speed 'will be key to Google ranking in 2010'

Page speed is going to be the buzzword for search engine optimisation (SEO) in 2010, Google has indicated. Read more>>>

Virgin Trains launches website makeover

Virgin Trains is overhauling its website to include new features such as interactive route maps and custom timetables. Read more>>>

Google's Chrome OS 'could be available for download with a week'

Google's Chrome operating system, which aims to make internet access faster and easier, could be available for download within a week. Read more>>>

Google wants to create 'perfect search engine'

Google’s chief executive officer Eric Schmidt has said he wants to "create the perfect search engine". Read more>>>

SEO 'increasingly important'

The use of search engine optimisation (SEO) looks set to grow, if the results of a new survey are to be believed. Read more>>>

ASA to extend remit to marketing on websites

The funding for extending the Advertising Standards Authority (ASA) remit to marketing on websites has been agreed. Read more>>>

Integrated social media content 'important for online brands'

The recent announcement that Google and Bing will incorporate social media content into search results makes it even more important for brands and those involved in website marketing to make the most of the online marketplace, according to a leading provider of social networking software. Read more>>>

Internet Advertising Competition Awards launched

Online advertisers and website marketing agencies are invited to enter the annual Internet Advertising Competition (IAC) Awards. Read more>>>

Local languages 'beneficial for online business'

Using local languages is beneficial to social networking sites and other businesses, and may help boost SEO, according to an industry expert. Read more>>>

Google Dashboard launched to provide info on online activities

Google has launched a new service designed to show exactly how much the search giant knows about its users' daily online activities, SEO specialists may be interested to know. Read more>>>

Socially engineered virus-carriers 'on the rise'

Anyone dealing with search engine optimisation may be interested to know that socially engineered virus-carriers are on the rise, according to security experts Sophos. Read more>>>

Mobile internet 'will overtake fixed-line connections by 2011'

The popularity of internet-ready smartphones are a sign that mobile websurfing may soon overtake fixed-line connections, according to a new report. Read more>>>

Guardian makes web comments more SEO-friendly

The Guardian has introduced changes to make comments on its website more SEO (search engine optimisation) friendly. Read more>>>

How Twitter can improve Google search ranking

With the recent announcement that Twitter updates will now be integrated into Google search results, businesses should be aware of just how the popular microblogging site can improve their Google search ranking. Read more>>>

Email marketing 'good for growing businesses'

Small firms that use email marketing are more confident about their future, according to new research. Read more>>>

Advertisers should 'make the most of social data'

Advertisers should make the most of social data when planning a display ad campaign on a social network site, according to a recent study. Read more>>>

Consumers 'must be educated about digital marketing'

As targeted advertising has become increasingly accurate more advertisers are moving their adspend budget online. Read more>>>

Pizza Hut iPhone app boosts sales

A Pizza Hut iPhone application which allows customers to order food on the move has generated $1 million (£610,000) in sales in the three months since its launch. Read more>>>