Search Marketing News

Companies 'need SEO secrets'

November 25th 2009

Many companies are unaware of the secrets of search engine optimisation (SEO), it has been claimed.

According to technology expert Kabir Bedi, there are six techniques that can greatly improve the effectiveness of search engine optimisation (SEO).

Writing for Promotion World, he commented that keywords should be used in anchor texts, companies should aim to get their link text right rather than concentrate solely on getting link backs from pages with high rankings, and use widgets.

He added that selecting keywords should not be guesswork, saying: "Use tools like Google Adwords etc. to find out terms that have high conversion rates and optimise for the same. Also, don't forget to keep a check on the search volumes for the terms."

Mr Bedi went on to say that website owners should not waste time getting links from No Follow sites and recommended having a flat website hierarchy.

Last week, digital marketing website Econsultancy stressed that SEO (search engine optimisation) is an essential part of any PR site.

• YouTube captions huge for SEO
• BBC to begin using SEO focused headlines
• SEO essential to PR
• Video content can boost SEO
• SEO increasingly important