Advertisers should make the most of social data - Social Media Optimisation

Mediarun Search Marketing News

Advertisers should 'make the most of social data'

November 03rd 2009

Social Media Optimisation News

Advertisers should make the most of social data when planning a display ad campaign on a social network site, according to a recent study.

Research published by comScore Ad Metrix last week showed that online display impressions on social network sites make up 25 per cent of all UK display impressions with telecoms (30 per cent) and retail (27 per cent) sites getting the majority of impressions.

And despite early protestations from social networks users about the presence of ads on the sites, a recent Webtrends consumer survey has shown that around 85 per cent of people welcome the presence of brands on sites like Facebook, Twitter and Youtube.

The survey also found that more than half of people who use Twitter every day expect brands to use social media to understand customers, provide better service for those customers, involve users in the design of future goods and services, discuss market issues and draw attention to new products and initiatives.

Still, 39 per cent of social network site users complain there is too much advertising on such sites and half of those surveyed revealed they would leave a social media site if it became too commercial.

To find out about the performance solution we can offer you and your business, speak to one of our consultants on 0207 843 2265 or contact us.

Other Social Media Optimisation Related News:-

Bookmark and Share


<<Back

Get in touch...

To see how we can help you enhance
visibility, revenue and responses

Call +44 (0)8009 550 176

or

email us



Recent Blog Posts...


01st-February-2011

Minnie’s Weekly Round Up – News on Google Privacy Policy, Facebook Timeline and Twitter....Read more >>>


20th-January-2012

Why Online PR And SEO Go Hand in Hand?....Read more >>>


20th-January-2012

Minnies Weekly Round-Up: Facebook Timeline Apps, ComScore and SEO Predictions for 2012....Read more >>>



Search News by Category...

Search Engine Optimisation
Pay Per Click
Universal Search Marketing
Social Media Optimisation
Website Design & Usability

Latest News by Month...

February-2012
January-2012
December-2011


News Archive