Search Marketing News

SEO 'increasingly important'

November 12th 2009

The use of search engine optimisation (SEO) looks set to grow, if the results of a new survey are to be believed.

More than 84 per cent of those questioned consider SEO to be the most important business-boosting strategy and 57 per cent intend to increase their SEO(search engine optimisation) expenditure, according to the report from Frommer's Unlimited and travel news provider TravelMole.

A similar study in 2008 showed that only 67 per cent of people believed search engine optimisation(SEO) to be the most important web optimisation strategy.

Furthermore, those involved in internet marketing services stated that unique content is another area of interest, with 81 per cent including it - a figure that almost doubles that of last year.

Joel Brand Bravo of Frommer's Unlimited remarked that it was interesting to see the "increased focus on content such as multilingual, destination and unique content as well as social media marketing".

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