Search Marketing News

Website access problems 'deter mobile users'

Consumers that have problems accessing websites on their mobile devices could be put off visiting them again, according to new research.

Some 85 per cent of consumers said that they are only willing to retry a mobile web site up to two times if it does not load on their mobile phone initially, according to the Gomez survey.

More than half of consumers claimed that they were unlikely to return to a website that they had trouble accessing on their mobile device, while 40 per cent claimed that they would visit a competitor instead.

Slow load times were the number one issue among respondents, while more than half said that web site content was either too large or too small to render on their mobile screen in a comfortably viewable state.

Commenting on the findings, Gomez vice president of performance and strategies Matt Poepsel said: "The mobile web is all about convenience - the web in your pocket - and slow mobile pages contradict that benefit.

"To avoid ongoing dissatisfaction and to capitalise on the mobile opportunity, businesses need to place mobile performance management squarely at the top of their to-do lists."


The importance of proper online brand management was recently underlined by social media consultant at social media Explorer Jason Falls, who suggested that businesses should attempt to stay up-to-date with what is being said about their brand online.