Search Marketing News

Social media 'still not fully utilised' by ecommerce sector

October 28th 2009
Pay Per Click Management News

Social media platforms have yet to be utilised fully by ecommerce firms for pay per click advertising and other website promotions, it has been claimed.

The platform still remains largely unexplored by online retailers, according to senior analyst at eMarketer Jeffrey Grau.

Speaking to Silver Bean, he explained that the industry has barely tapped the potential of social media portals for brand and service promotion.

He told the website: "Ecommerce on social media platforms, such as Facebook and Twitter, is in an early stage."

Mr Grau added that the nature of ecommerce service delivery is already changing from that of a "transaction experience to a social one".

This is epitomised in the recent launch of Mattel's new ecommerce site, reported by Reuters last week.

The toymakers new site will offer a social media option that will allow friends and family members to compare products that they have found before they decide to make a purchase.