Search Marketing News

Social media interaction 'requires a humble approach'

October 26th 2009
Social Media Optimisation News

Social media interaction requires a back-to-basics approach to communication even for the largest firms, it has been claimed.

Businesses keen on enhancing the website and online marketing by engaging with customers via social media portals should be aware that they will not have immediate respect, claims Search Engine Watch's Liana Evans.

In an article for the website, Ms Evans underlined the importance of businesses and company leaders being humble when they make their first foray into social networking.

She also suggested that businesses be sensitive to people's ignorance of industry jargon.

Ms Evans explained: "Your audience has no clue about what jargon your company or industry uses. They refer to it in a way that is most comfortable to them."

Earlier this month, social media consultant at Social Media Explorer Jason Falls highlighted the importance of businesses engaging with their online brand management via social media portals.

He indicated that this will allow firms to participate in the conversations that customers might be having about their brands.