Mediarun Search Marketing News

Social media 'imperative' for brand and website promotion

October 16th 2009

Businesses need to try and actively participate in conversations about their products and services that occur on the web, it has been claimed.

Keeping track of what consumers are saying about business leaders' firms on the web is an imperative part of online brand management, according to social media consultant at Social Media Explorer Jason Falls.

He explained that the internet is increasingly being used by consumers to seek out recommendations and referrals.

There are also plenty of ways to keep up with website promotion opportunities online using the automated tools available, according to Mr Falls.

He said: "Through services like Google Alerts and searches on Twitter, Technorati, Bing and Google Blogsearch, you can pretty much blanket the web with ears at no cost.

"While those free searches don't show you everything, they account for 80 to 85 per cent of what's out there."

His comments follow recent research by business software company Sage, which indicated that only eight per cent of small businesses use online social media

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