Search Marketing News

SEO is 'rarely well executed' by businesses

Search engine optimisation (SEO) seems simple to do, but is rarely very well executed on websites, it has been claimed.

In an article for ClickZ, P J Fusco claimed that the effectiveness of SEO practitioners lies in their ability to transform online marketing shortfalls and website design faults into real returns for customers.

However, she added that search engine optimisation (SEO) is not capable of fixing every problem.

Ms Fusco explained that SEO cannot fix a bad business model, and neither can it solve poor execution - where money may be better spent fixing a business problem.

International businesses attempting to optimise their websites were recently warned by E-Commerce Times that SEO (search engine optimisation) needs to multilingual if it is going to meet their global demands.

MO Group International's Orad Elkayam noted that selecting the correct keywords in foreign languages is a key component of this, with direct translations often not being sensitive to local and regional colloquial usage.