Search Marketing News

Online mobile advertising 'not performing as expected'

Mobile online advertising has not grown alongside the increase in use of devices, it has been claimed.

Website marketing optimised for mobile devices is not bringing in the levels of revenue that would have been expected given the technology's use, according to agenda21.

Speaking at the Westminster eForum Keynote Seminar More than Talk, managing partner at the firm Nick Suckley explained that consumers do not appear to be using mobile web as much as many would have hoped either.

He said: "Connectivity is still an issue, hardware is still a bit clunky, [and] payment models don't really work from a consumer's point of view.

"Mobile advertising from our point of view is still quite marginal and can still be cut quite easily."

According to figures from Frost & Sullivan, the increasing use of mobile devices for data services such as the internet are generating a newer inventory for monetisation for operators and online firms.