Mediarun Search Marketing News

Lloyds TSB has 'best banking website in UK'

October 19th 2009

Lloyds TSB's website marketing strategy has come in for significant praise, being named one of the most popular portals in the UK at a recent award ceremony.

The lender's website was named the best website in the Banks and Financial Institutions category between January and June 2009 at the latest Hitwise UK Online Performance Awards programme.

More than 50 key industries were recognised as part of the awards, with Lloyds' website making the top spot in all five of the Hitwise Annual Awards to date.

Commenting on the award, general manager of Hitwise UK Daniel King said: "With the dynamics of online marketing continually evolving, the online success of Lloyds TSB during 2009 is an incredible achievement.

"Receiving a Hitwise UK Online Performance Award acknowledges that Lloyds TSB is amongst the most popular websites visited by UK internet users, signifying the strength of their online marketing."

However, according to the Register, a number of Firefox users have complained about their inability to access the site and online bank accounts using the web browser.

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