Mediarun Search Marketing News

Kodak campaign gives consumers something to smile about

October 28th 2009

Universal Search Marketing News

A new marketing campaign by Kodak is focusing on strengthening relationships, such as across social media.

The photography technology firm's new integrated advertising campaign began with social media website marketing under the It's Time To Smile tagline.

It is based on research by the company, which indicates that 93 per cent of US residents believe sharing photos brings family and friends closer together.

The campaign will reach fruition by rounding off the advertising push this Friday (October 31st), when a winter-long campaign of 15 to 30-second spots will be aired on television.

Commenting on the integrated campaign, vice president of worldwide brand marketing at Kodak Leslie Dance explained that the firm has always emphasised "human connections".

She added: "It's Time to Smile represents our commitment to helping our consumers strengthen their relationships and make it easier than ever to share moments and memories with family and friends."

The launch of the campaign follows claims by eMarketer's Jeffrey Grau in an article for Silver Bean that social media has yet to be fully utilised for marketing purposes.

He explained that use of the platforms is still in its early stages.

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