Mediarun Search Marketing News
International firms 'must consider multilingual SEO'
October 09th 2009
International organisations and businesses have been urged to localise their
search engine optimisation (SEO) to appeal to their multilingual audience.
Translating content into other languages is not often enough to reach the appropriate people in foreign countries, according to MO Group International's Orad Elkayam.
In an article for E-Commerce Times, Mr Elkayam underlined the importance of multilingual search engine optimisation (SEO), suggesting businesses adopt a localised marketing strategy that takes into account language nuances in different countries.
He wrote that choosing the correct keywords in foreign languages can make a significant difference to the success of a website, ensuring a highly-targeted web audience.
A similar point was made by Greig Holbrook of EConsultancy, who claimed that English-only websites have become a thing of the past.
He noted that three-quarters of the world's internet users do not use the English language, with most people preferring to use their own language in the most culturally-appropriate portals.
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