Mediarun Search Marketing News

Varying keywords 'provide SEO boost'

Each website page should focus on at least two key phrases in order to help boost rankings, according to an industry expert. Read more>>>

Rural communities 'rely on online retailers'

Online shopping has become significantly more important for rural residents, according to new research. Read more>>>

Kodak campaign gives consumers something to smile about

A new marketing campaign by Kodak is focusing on strengthening relationships, such as across social media. Read more>>>

Social media 'still not fully utilised' by ecommerce sector

Social media platforms have yet to be utilised fully by ecommerce firms for pay per click advertising and other website promotions, it has been claimed. Read more>>>

Ecommerce website marketing ads 'very effective'

Display advertising on ecommerce websites is more effective than on alternative websites, research has shown. Read more>>>

Social media interaction 'requires a humble approach'

Social media interaction requires a back-to-basics approach to communication even for the largest firms, it has been claimed. Read more>>>

Online mobile advertising 'not performing as expected'

Mobile online advertising has not grown alongside the increase in use of devices, it has been claimed. Read more>>>

Mattel enhance ecommerce site with social media

A new retail website has integrated a social media tool to encourage people to shop together online. Read more>>>

Website access problems 'deter mobile users'

Consumers that have problems accessing websites on their mobile devices could be put off visiting them again, according to new research. Read more>>>

Google Analytics 'can show short-term SEO improvements'

Google Analytics can be used by firms to measure short-term improvements in search engine optimisation (SEO), it has been claimed. Read more>>>

SEO is 'rarely well executed' by businesses

Search engine optimisation (SEO) seems simple to do, but is rarely very well executed on websites, it has been claimed. Read more>>>

Disappearing social media anonymity 'benefits marketers'

Removing social media anonymity allows marketers to glean a more accurate portrayal of their customers' personalities, it has been claimed. Read more>>>

Size 'not always important' for banner ads

Size does not necessarily matter when it comes to online marketing, according to a new report. Read more>>>

Search marketing 'will perform less well this year'

Online consumers are likely to be clicking less on paid search marketing adverts during the economic downturn, it has been claimed. Read more>>>

Google begins major UK advertising offensive

Google is attempting to seize an even greater share of the search engine marketing sector with a new UK advertising push. Read more>>>

Lloyds TSB has 'best banking website in UK'

Lloyds TSB's website marketing strategy has come in for significant praise, being named one of the most popular portals in the UK at a recent award ceremony. Read more>>>

Does the end of PageRank spell SEO panic?

Google has removed PageRank for its Webmaster Tools, no doubt to the dismay of many businesses focusing on search engine optimisation (SEO). Read more>>>

Social media 'imperative' for brand and website promotion

Businesses need to try and actively participate in conversations about their products and services that occur on the web, it has been claimed. Read more>>>

Social media spending 'remains low'

Getting customers to spend money on social media remains a challenge for website marketing executives, research has shown. Read more>>>

M&S steps up website marketing

Mark & Spencer has improved its website marketing with a re-launched website. Read more>>>

Businesses 'prefer search' to social media marketing

Small business managers and owners in the US prefer search engine marketing to social media, new research shows. Read more>>>

Tesco iPhone app praised for ease of use

Supermarket giant Tesco has boosted its online marketing channel with the launch of a new iPhone application. Read more>>>

Internet ad spend increases 'for first time since 2008'

Online and search marketing were the only areas where firms have increased their advertising budgets in quarter three of 2009, according to a new report. Read more>>>

Starbucks: Blogs are not just for website marketing '

Companies should approach blogs as a customer relationship management tool as much as a website marketing channel, it has been claimed. Read more>>>

Businesses should tackle 'duplicate content'

Duplicate content can make it harder for search engines to crawl and index web pages on a website, according to Google. Read more>>>

Guardian makes web comments more SEO-friendly

The Guardian has introduced changes to make comments on its website more SEO (search engine optimisation) friendly. Read more>>>

International firms 'must consider multilingual SEO'

International organisations and businesses have been urged to localise their search engine optimisation (SEO) to appeal to their multilingual audience. Read more>>>

Social media 'can boost SEO'

Social media can play a key role in driving traffic to websites and improving search engine optimisation (SEO), according to a new white paper. Read more>>>

Behavioural advertising guide underlines self-regulation commitment

The Internet Advertising Bureau (IAB) is seeking to improve industry knowledge of online behavioural advertising with the publication of new guidance. Read more>>>

Google Wave 'will aid social marketing'

The introduction of Google Wave will evolve social networking to social marketing, it has been suggested. Read more>>>

SEO 'can be utilised by all'

All firms should put search engine optimisation (SEO) to use as it is not as competitive as they may think, one expert has stated. Read more>>>

Video website marketing 'worth a second look by marketers'

Marketing managers should consider integrating professional quality video into their website to boost their online marketing efforts, it has been claimed. Read more>>>

Bing search market share declines, figures show

Firms running online marketing or pay per click (PPC) campaigns on Bing will be disappointed to hear that the search engine's global share has fallen. Read more>>>