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Search Marketing News |
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| home > search marketing news > Oct 2009 |
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Social networking website marketing 'popular with telecoms firms'
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30th-Oct-2009
Telecoms companies take advantage of social networking website marketing more than any other sector, according to new research. For
the full story click here |
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Varying keywords 'provide SEO boost'
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29th-Oct-2009
Each website page should focus on at least two key phrases in order to help boost rankings, according to an industry expert. For
the full story click here |
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Rural communities 'rely on online retailers'
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29th-Oct-2009
Online shopping has become significantly more important for rural residents, according to new research. For
the full story click here |
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Kodak campaign gives consumers something to smile about
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28th-Oct-2009
A new marketing campaign by Kodak is focusing on strengthening relationships, such as across social media. For
the full story click here |
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Social media 'still not fully utilised' by ecommerce sector
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28th-Oct-2009
Social media platforms have yet to be utilised fully by ecommerce firms for pay per click advertising and other website promotions, it has been claimed. For
the full story click here |
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Ecommerce website marketing ads 'very effective'
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27th-Oct-2009
Display advertising on ecommerce websites is more effective than on alternative websites, research has shown. For
the full story click here |
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Social media interaction 'requires a humble approach'
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26th-Oct-2009
Social media interaction requires a back-to-basics approach to communication even for the largest firms, it has been claimed. For
the full story click here |
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Online mobile advertising 'not performing as expected'
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23rd-Oct-2009
Mobile online advertising has not grown alongside the increase in use of devices, it has been claimed. For
the full story click here |
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Mattel enhance ecommerce site with social media
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23rd-Oct-2009
A new retail website has integrated a social media tool to encourage people to shop together online.
For
the full story click here |
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Website access problems 'deter mobile users'
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22nd-Oct-2009
Consumers that have problems accessing websites on their mobile devices could be put off visiting them again, according to new research. For
the full story click here |
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Google Analytics 'can show short-term SEO improvements'
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22nd-Oct-2009
Google Analytics can be used by firms to measure short-term improvements in search engine optimisation (SEO), it has been claimed.
For
the full story click here |
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SEO is 'rarely well executed' by businesses
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21st-Oct-2009
Search engine optimisation (SEO) seems simple to do, but is rarely very well executed on websites, it has been claimed. For
the full story click here |
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Disappearing social media anonymity 'benefits marketers'
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21st-Oct-2009
Removing social media anonymity allows marketers to glean a more accurate portrayal of their customers' personalities, it has been claimed. For
the full story click here |
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Size 'not always important' for banner ads
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20th-Oct-2009
Size does not necessarily matter when it comes to
online marketing, according to a new report.
For
the full story click here |
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Search marketing 'will perform less well this year'
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20th-Oct-2009
Online consumers are likely to be clicking less on paid search marketing adverts during the economic downturn, it has been claimed.
For
the full story click here |
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Google begins major UK advertising offensive
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19th-Oct-2009
Google is attempting to seize an even greater share of the search engine marketing sector with a new UK advertising push.
For
the full story click here |
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Lloyds TSB has 'best banking website in UK'
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19th-Oct-2009
Lloyds TSB's website marketing strategy has come in for significant praise, being named one of the most popular portals in the UK at a recent award ceremony.
For
the full story click here |
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Does the end of PageRank spell SEO panic?
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16th-Oct-2009
Google has removed PageRank for its Webmaster Tools,
no doubt to the dismay of many businesses focusing
on search engine optimisation (SEO).
For
the full story click here |
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Social media 'imperative' for brand and website
promotion
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16th-Oct-2009
Businesses need to try and actively participate in
conversations about their products and services that
occur on the web, it has been claimed.
For
the full story click here |
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Social media spending 'remains low'
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15th-Oct-2009
Getting customers to spend money on social media remains a challenge
for website marketing executives, research has shown.
For
the full story click here |
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M&S steps up website marketing
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14th-Oct-2009
Mark & Spencer has improved its website marketing with a re-launched website.
For
the full story click here |
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Businesses 'prefer search' to social media marketing
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13th-Oct-2009
Small business managers and owners in the US prefer
search engine marketing to social media, new
research shows.
For
the full story click here |
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Tesco iPhone app praised for ease of use
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13th-Oct-2009
Supermarket giant Tesco has boosted its online
marketing channel with the launch of a new iPhone
application..
For
the full story click here |
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Internet ad spend increases 'for first time since 2008'
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12th-Oct-2009
Online and search marketing were the only areas
where firms have increased their advertising budgets
in quarter three of 2009, according to a new report..
For
the full story click here |
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Starbucks: Blogs are not just for website marketing '
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12th-Oct-2009
Companies should approach blogs as a customer
relationship management tool as much as a website marketing channel, it has been claimed...
For
the full story click here |
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Businesses should tackle 'duplicate content' |
09th-Oct-2009
Duplicate content can make it harder for search engines to crawl and index web pages on a website, according to Google.For
the full story click here |
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International firms 'must consider multilingual SEO' |
09th-Oct-2009
International organisations and businesses have been urged to localise their search engine optimisation (SEO) to appeal to their multilingual audience.For
the full story click here |
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Social media 'can boost SEO' |
08th-Oct-2009
Social media can play a key role in driving traffic to websites and improving search engine optimisation (SEO), according to a new white paper. For
the full story click here |
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Behavioural advertising guide underlines self-regulation commitment |
08th-Oct-2009
The Internet Advertising Bureau (IAB) is seeking to improve industry knowledge of online behavioural advertising with the publication of new guidance. For
the full story click here |
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Google Wave 'will aid social marketing' |
07th-Oct-2009
The introduction of Google Wave will evolve social networking to social marketing, it has been suggested. For
the full story click here |
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SEO 'can be utilised by all' |
06th-Oct-2009
All firms should put search engine optimisation (SEO) to use as it is not as competitive as they may think, one expert has stated. For
the full story click here |
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Video website marketing 'worth a second look by marketers' |
05th-Oct-2009
Marketing managers should consider integrating professional quality video
into their website to boost their online marketing efforts, it has been
claimed. For
the full story click here |
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Bing search market share declines, figures show |
05th-Oct-2009
Firms running online marketing or pay per click (PPC)
campaigns on Bing will be disappointed to hear that
the search engine's global share has fallen. For
the full story click here |
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