Mediarun Search Marketing News

Google begins major UK advertising offensive

October 19th 2009

Google is attempting to seize an even greater share of the search engine marketing sector with a new UK advertising push.

The search engine giant is launching a new online advertising campaign today, Gone Google, referring to the 1.7 million businesses that currently make use of its services.

Commenting on the launch of the new campaign, head of marketing for Europe, Middle East and Africa at Google Enterprise Dave Armstrong told the Guardian: "It is the first and very highly visible integrated ad campaign that we have run.

"Gone Google is a concept that we are at a tipping point where you [businesses] need to move to a new model.

"Look at how Google has brought products to the enterprise market, we have done it differently than some of the other competitors."

Google currently dominates the internet search market share in the UK, although its dominance is slightly less in the US, where Yahoo and Microsoft's bing enjoy more success, according to Hitwise figures.

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