Mediarun Search Marketing News

Google Analytics 'can show short-term SEO improvements'

October 22nd 2009

Search Engine Optimisation News

Google Analytics can be used by firms to measure short-term improvements in search engine optimisation (SEO), it has been claimed.

The search engine giant's service can be used to examine the number of pages that have been indexed further up the ranking chain, according to Ran Nir in a post on EConsultancy's blog.

He suggests that getting more pages indexed should be an aim alongside improving the ranking of existing indexed pages.

Google Analytics also allows firms to see the total number of keywords that they are ranked for, which can be a useful yardstick for determining the effectiveness of any SEO (search engine optimisation) improvements, Mr Nir claimed.

Being able to view the total number of web properties, such as Refereeing Sites that drive traffic to your site can also be a great prediction of keyword and index page success before these results start coming through, he added.

Mr Nir's comments follow those of ClickTale co-founder Tal Schwartz to Practical ECommerce, who suggested that Google Analytics may not provide accurate reflections of user behaviour when it comes to calculating the time spent on a particular page.

To find out about the performance solution we can offer you and your business, speak to one of our consultants on 0207 843 2265 or contact us.

<<Back

Get in touch...

To see how we can help you enhance
visibility, revenue and responses

Call 0800 955 0176
or email us

Request Call Back

Latest News...

02nd-September-2010

Search giant Google appears to be rolling out updates to its search technology hand over fist....Read more >>>

31st-August-2010

Last week Google began testing a new incarnation of its Google Suggest service which offers real-time search engine results pages as a person types....Read more >>>

27th-August-2010

There has been a lot of research recently suggesting that small and medium-sized enterprises are failing to capitalise on the benefits of search engine optimisation....Read more >>>

News by Category...

Search Engine Optimisation
Pay Per Click
Universal Search Marketing
Social Media Optimisation
Website Design & Usability

Latest News by Month...

September
August
July