Mediarun Search Marketing News

Ecommerce website marketing ads 'very effective'

October 27th 2009

Pay Per Click Management News

Display advertising on ecommerce websites is more effective than on alternative websites, research has shown.

Some 60 per cent of shoppers were found to be more receptive to ecommerce website marketing, according to a survey by eBay Advertising.

Display ads on ecommerce sites resulted in a purchase in 23 per cent of cases examined, while sponsored links resulted in a sale in 20 per cent of cases.

Meanwhile, only five per cent paid attention to adverts on online portals, while less than one in ten (seven per cent) paid attention to adverts on social networks.

Some 85 per cent of respondents also admitted that they intend either to maintain or increase their level of online spending.

Director of advertising partnerships at eBay Phillip Rinn said: "Brand advertisers that understand why and how different groups of e-buying consumers are motivated to purchase online will have greater chance of reaching engaged consumers in the purchase mindset."

IMRG recently indicated that 77 per cent of online retailers believe that the postal strike action by the Communications Workers' Union over the next few months will discourage internet shopping in the UK.

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