Mediarun Search Marketing News

Does the end of PageRank spell SEO panic?

October 16th 2009

Google has removed PageRank for its Webmaster Tools, no doubt to the dismay of many businesses focusing on search engine optimisation (SEO).

The removal was picked up in a Google Webmaster Central blog post question from abwebdesign1.

However, responding to the post, Google's Susan Moskwa explained that businesses should not focus on PageRank so much.

She said: "We removed it because we felt it was silly to tell people not to think about it, but then to show them the data, implying that they should look at it."

Ms Moskwa added that it is not the most important metric for website owners to track for SEO (search engine optimisation) performance.

Google has in the past recommended that businesses and website owners consider other forms of analytics to assess the success of the search engine optimisation (SEO) campaigns, indicating that PageRank is one of more than 200 signals that affect how the search engine crawls, indexes and ranks the site.

The internet giant suggests that conversion rates, return on investment and relevancy are all important ways of assessing and correlating meaningful gains.

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