Mediarun Search Marketing News
Businesses 'prefer search' to social media marketing
October 13th 2009
Small business managers and owners in the US prefer
search engine marketing to social media, new
research shows.
Three-quarters of businesses (76 per cent) have not yet embraced social media marketing in the US, according to the Citibank and GfK Roper survey.
Instead, six in ten respondents said that they relied on search engines to boost their online profiles.
Nearly half (42 per cent) of business leaders also admitted to making more frequent use of their company websites for lead and sale generation, while a quarter (25 per cent) are using online advertising to generate sales.
Commenting on the findings, executive vice-president
of Citi's small business segment Maria Veltre
suggested that US businesses are still feeling their
way into social media.
She said: "While social media can provide additional channels to network and help grow a business, many small businesses may not have the manpower or the time required take advantage of them."
The managing director of social media marketing consultancy Tiger Two Nancy Williams recently underlined the importance of businesses taking advantage of social media in an interview with the Independent.
"Businesses should be using social media because their customers are all using it," she explained.
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