Twitter – the social, micro-blogging platform has been successfully used by brands and individuals alike for a number of months. But for those new to this medium of communication, there is a powerful lesson to be learnt from Habitat’s recent campaign.
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With doom and gloom across the high street, traditional retailers are facing an insurmountable task to retain market share and basket value. In addition to the economic conditions affecting consumers, retailers are facing increased competition from e-tailers and clicks and mortar organisations.
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