Universal Search Marketing News

Website marketing 'must offer value to users'

People working in website promotion should focus on offering value rather than simply presenting the latest technology and designs, it has been claimed. Read more>>>

Facebook challenges Google for website marketing spend

Facebook is challenging Google as the most popular spot for big brand advertising online. Read more>>>

Website marketing: Multimedia campaigns 'most effective'

Website marketing and television advertising are becoming increasingly linked and may soon be difficult to differentiate, according to a new media expert. Read more>>>

How useful will the new integrated Google Wave be to website marketing?

Virgin Media is giving its creative, direct and website marketing agencies an overhaul in an effort to develop a more integrated approach to its communications. Read more>>>

TFMA will showcase new website marketing techniques

The forthcoming Technology for Marketing & Advertising (TFM&A) 2010 show will cover all aspects of digital and direct marketing, those working in website promotion may be interested to know. Read more>>>

How does the developing smartphone market affect website marketing?

For people involved in website marketing, a mobile app can be a great way to expand a product or service to ensure its at the very fingertips of a company's target audience - literally. Read more>>>

Virgin Media moves to integrate offline marketing with website promotion

Virgin Media is giving its creative, direct and website marketing agencies an overhaul in an effort to develop a more integrated approach to its communications. Read more>>>

Website promotion: Big is not always better

Well-known internet sites might seem like the obvious location for people working in website marketing to place a brand online, but new research suggests big may not always be better. Read more>>>

Combining mobile & website marketing is 'best for boosting brand awareness'

Organisations which combine mobile and website marketing can radically increase brand awareness and purchase consideration, according to industry experts. Read more>>>

Website marketing: Google 'staked its ground' with Super Bowl ad

Google's unprecedented decision to take out a major advert at the Super Bowl is likely to have been a strategic move to step up the battle against Microsoft Bing, website marketing specialists have suggested. Read more>>>

Could the iPad revolutionise website marketing?

After a long wait, Steve Jobs has finally unveiled the iPad, Apple's spin on the slate PC. Read more>>>

Website marketing: Asda takes on Tesco as the digital supermarket war surges

Asda online is closing the gap on Tesco in an ongoing website promotion battle as the digital supermarket war surges. Read more>>>

Online marketing - the one to watch?

The advertising industry could see online marketing channels really taking off in the new year, it has been predicted. Read more>>>

Mobile marketing may overtake email campaigns

Mobile marketing via text messaging may soon overtake traditional email advertising campaigns, according to software experts. Read more>>>

Companies 'need SEO secrets'

Many companies are unaware of the secrets of search engine optimisation (SEO), it has been claimed. Read more>>>

YouTube captions 'huge for SEO'

Google has launched an automatic video captioning service for YouTube videos which experts say will have great benefits for search engine optimisation (SEO) campaigns. Read more>>>

Email marketing 'good for growing businesses'

Small firms that use email marketing are more confident about their future, according to new research. Read more>>>

Consumers 'must be educated about digital marketing'

As targeted advertising has become increasingly accurate more advertisers are moving their adspend budget online. Read more>>>

Rural communities 'rely on online retailers'

Online shopping has become significantly more important for rural residents, according to new research. Read more>>>

Kodak campaign gives consumers something to smile about

A new marketing campaign by Kodak is focusing on strengthening relationships, such as across social media. Read more>>>

Search marketing 'will perform less well this year'

Online consumers are likely to be clicking less on paid search marketing adverts during the economic downturn, it has been claimed. Read more>>>

Google begins major UK advertising offensive

Google is attempting to seize an even greater share of the search engine marketing sector with a new UK advertising push. Read more>>>

Internet ad spend increases 'for first time since 2008'

Online and search marketing were the only areas where firms have increased their advertising budgets in quarter three of 2009, according to a new report. Read more>>>

Social media 'can boost SEO'

Social media can play a key role in driving traffic to websites and improving search engine optimisation (SEO), according to a new white paper. Read more>>>