Social Media Optimisation News

Google, don’t be evil!

This week, engineers from the largest social media competitors to Google (Facebook, Twitter and MySpace) produced a software add-on for browsers. Read more>>>

Twitter redesign 'could impact on website marketing professionals'

Website marketing professionals may be affected by a number of new changes that have been implemented on Twitter. The social network has announced that it is re-engineering its service to provide an "easier, faster and richer experience" for users. Read more>>>

Social media 'cannot operate in isolation'

While social media is growing at a huge rate and can be extremely useful for companies, firms should not underestimate the importance of using it in tandem with traditional channels of website promotion. Read more>>>

Why do smaller firms not use social media marketing?

Despite the strong advantages that social media marketing can provide to companies, many smaller businesses have avoided using these strategies, an expert has noted. Read more>>>

SEO agencies could boost efforts with social media

Search engine marketing and social media are very closely connected, according to experts at Econsultancy. Read more>>>

Social marketing needs supporting with other strategies

Social media is undoubtedly the latest buzzword in the world of digital marketing. MySpace, Twitter and Facebook are all steadily being cemented into businesses' marketing strategies as firms try to engage with their customers and generate new business leads Read more>>>

Blogging 'is an effective marketing asset'

While blogging is a great way for marketers to broaden their scope, a strong keyword strategy is essential for successful website optimisation, an expert has said. Read more>>>

Social media marketing 'is establishing itself as a channel in its own right'

Social media will this year establish itself as a marketing channel in its own right for those working in the field of website optimisation, industry experts have claimed. Read more>>>

What does Google Social Search mean for website optimisation?

Google's latest output, Social Search, allows users to search for information via their personal connections on Twitter and other networking sites. Read more>>>

The impact of blended real-time search so far

Despite the initial hype surrounding the introduction of blended real-time search into internet search engines, many experts have begun to question its value to website optimisation. Read more>>>

Interest in social media as a marketing tool is growing

There will be greater interest in social media as a marketing platform in 2010, according to one sector commentator. Read more>>>

Website marketing technology developing at 'breakneck speed'

Technology for people working in website marketing is developing at "breakneck speed" one industry expert has said. Read more>>>

Sony generates over £1m in sales through Twitter

Sony Vaio's Twitter account has generated over £1 million in sales, people working in website marketing may be interested to know. Read more>>>

Website promotion will account for a quarter of marketing spend in 2010

Businesses are putting greater emphasis on website marketing with investment predicted to increase by 17 per cent this year, according to new research. Read more>>>

Website marketing: Beware of social media hacking

People involved in website marketing have been reminded of the importance of monitoring social media tools after Vodafone UK fell victim to a Twitter 'hijack'. Read more>>>

Website marketing: Effective use of social media depends on authenticity

Many people involved in website marketing are only just waking up to the fact that today's more-exposed digital environment brings with it dangers, as well as benefits. Read more>>>

Social media 'will continue to drive website marketing spend'

Social media platforms will play a significant role in future website marketing, the Internet Advertising Bureau (IAB) has claimed. Read more>>>

Website Optimisation: Social networking can bring 'huge financial benefits'

Social networking can bring "huge financial benefits" to website optimisation, according to online experts. Read more>>>

Twitter 'aids high search engine ranking'

A high search engine ranking can be obtained with the help of Twitter and one Google insider has explained how to succeed at this form of website marketing. Read more>>>

Social media 'helps small firms get ahead'

The use of social media is helping small businesses get ahead in website marketing, it has been claimed. Read more>>>

Page-by-page redirects help 'sustain SEO' when moving website

Businesses should attempt page by page redirects when they change their website in order to maintain the benefits of search engine optimisation (SEO), it has been claimed. Read more>>>

Businesses 'reluctant to invest in social media'

Many businesses have yet to invest any of their marketing spend on social media, despite it being hailed as one of the best ways for companies to engage with their customers. Read more>>>

Google rolls out Real Time Search

Updates made by users of social sites Twitter, Facebook and MySpace will be merged with general Google web search results in the latest innovation from the internet firm. Read more>>>

YouTube captions 'huge for SEO'

Google has launched an automatic video captioning service for YouTube videos which experts say will have great benefits for search engine optimisation (SEO) campaigns. Read more>>>

Twitter changes update message

Popular microblogging site Twitter has altered its update message from "What are you doing?" to "What's happening?" Read more>>>

SEO 'increasingly important'

The use of search engine optimisation (SEO) looks set to grow, if the results of a new survey are to be believed. Read more>>>