Mobile Search Marketing
They are impulsive, sometimes unpredictable and always on the move. Mobile users represent a new generation of internet users who are rapidly increasing in numbers and are going to be instrumental in driving online growth over the next few years.
A user’s behaviour when searching on a mobile is different from that of a typical desktop user. Mobile users are on the move, have smaller display screens and keyboards, use short, sketchy search phrases and are not interested in too much information.
This development in user activity and requirement has lead to changes in the mobile search engines themselves and how they display results. Hence, a strategy that might attract desktop users might not necessarily work for mobile customers and companies may need to completely rethink their mobile strategies.
How can Mediarun help you find your mobile customers?
- Site Analysis: Evaluating your site; is it compatible for viewing on different mobile browsing platforms? We use the W3C Mobile OK standard evaluation method.
- Design & Usability Consultation: Advice on changes to the existing site or creating a new micro-site specifically targeting mobile users.
- Search Strategy: We carry out an in-depth analysis of your current search campaign, including predictive search assessment, and provide you with a comprehensive PPC and SEO strategy for targeting mobile users.
- Application Creation: We have expertise in building bespoke applications for iPhones, which can help to enhance your brand and drive customers.
Mobile search is one of the largest growth areas within the search industry and yet because of its novelty and quick growth it is still relatively untapped. If you have not considered mobile for your business, now is the time to get involved in the newest technologies and capture additional mobile traffic.
Get in touch...
To see how we can help you enhance
visibility, revenue and responses
Call +44 (0)8009 550 176
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(pay per click), performance SEO and social media. As a SEO Company and search marketing agency,
we also offer website optimisation, website promotion, design and usablity and search engine marketing services.
