Management Team

Alex Wares – Managing Director

Alex joined Mediarun Group in 2006, spearheading the expansion of the search marketing business in the UK & Europe. Prior to joining Mediarun, Alex spent 4 years at one of Spain’s largest information websites, where he was responsible for architecting the web services and SEO division, driving revenue generation across the portal and delivering profitability.

Alex’s clear vision and direction has provided Mediarun with the trajectory necessary to establish itself, within a short period, as one of the leading digital marketing agencies in the UK. Achieving a 100% year on year growth in 07-08 is testament to Alex’s strong business development and leadership skills. Mediarun continues to go from strength to strength; it has become the preferred partner to some of London’s most successful and innovative advertising and interactive agencies.

“I am passionate about the groundbreaking possibilities open to us through the various digital channels. In a few short years disciplines such as search engine optimisation or PPC management, which were once considered cutting edge, have become standard elements of most marketing plans. As we move into the new decade the creative ideas and entrepreneurial spirit of those within the industry are providing new and exciting opportunities for marketers to adopt – social media, mobile and visual search, to name but a few. I am committed to ensuring that Mediarun is continually at the forefront of the industry and delivering market leading services across our growing client portfolio”

- Alex Wares

Anant Swarup – Operations Director

Anant founded Mediarun Search, as the search specialist arm of display ad network Mediarun limited, in 2005. He joined the group after completing his MSc in Business Systems and launched a unique servicing methodology, which focuses on providing performance driven search solutions for clients.

Anant is the driving force behind the creativity and innovation at Mediarun, along with ensuring the delivery of solutions with the highest return on investment for clients. He has personally been involved in developing complex search strategies for many companies including STA Travel, The Macfarlane Group, JackpotJoy, DAMAC Properties and The Mirror.

"In an industry that has built an infamous reputation for being shrouded in smoke and mirrors, we endeavor to work transparently and in collaboration with our clients and partners, sharing knowledge and finding new ways to constantly enhance performance and growth."

- Anant Swarup

Caroline Manders – Financial Controller

Caroline has been an integral part of the Mediarun team since 2007. Prior to joining Mediarun her background was in the finance teams of London based recruitment consultancies. Caroline’s critical activity is the effective management of the finance side of the business ensuring a stable financial base is maintained while also planning and building for the future.

Caroline is currently training for her CIMA examinations alongside her other day to day duties and ensuring the efficient management of the office.

“A business succeeds or fails partly on the effective management and planning of finance . I have been with the company through an exciting period of steady growth, continually learning while working with our clients and suppliers to ensure the smoothest possible financial management of these relationships. I am pleased I made the jump from recruitment into digital and things are made all the more enjoyable for the fact that Mediarun is a vibrant and exciting environment to work in.”

- Caroline Manders

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Latest News...

02nd-September-2010

Search giant Google appears to be rolling out updates to its search technology hand over fist....Read more >>>

31st-August-2010

Last week Google began testing a new incarnation of its Google Suggest service which offers real-time search engine results pages as a person types....Read more >>>

27th-August-2010

There has been a lot of research recently suggesting that small and medium-sized enterprises are failing to capitalise on the benefits of search engine optimisation....Read more >>>

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