'We have been overwhelmed by the success of both the Search Engine Optimisation and Pay Per Click campaigns undertaken by Mediarun, which have seen huge increases in visitor numbers and excellent ROI. Mediarun achieved this by taking a real interest in our company and providing great support and advice along the way. We look forward to ever greater success with Mediarun in the future'.
- Samantha Redward, Marketing Manager
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Case Study: Fever
Background
- Limited online marketing exposure
- High dependency on offline advertising
- Strong visuals, but limited content relevancy
- Online revenues dependant on brand related traffic
- Minimal visibility on search engines
What We Did
The team at Mediarun launched a comprehensive geo-targeted PPC and SEO campaign, which included promoting a mix of generic and specific key words, restructuring the internal link architecture and developing bespoke content and optimised meta data, as well as generating topically relevant back links.
Campaign Results
- Reduced dependency on brand related traffic
- Increased overall site revenues by 300%
- Created high keyword visibility on generic terms
- Improved PPC return on investment to 10:1
- A 260% increase in organic traffic
Analytics Graph over a 10 month period