DAMAC was looking for an agency which not only had a strong grasp of pay per click, but one which could assist the company in communicating its offer effectively to the local expat community in the UK and enhance overall responses.
DAMAC was looking for an agency which not only had a strong grasp of pay per click, but one which could assist the company in communicating its offer effectively to the local expat community in the UK and enhance overall responses.
Background
What We Did
Micro site development
Mediarun developed targeted landing pages for different ad groups and created high quality content. We implemented multiple call to action cues and ensured the site was visually rich but easy to load.
Account restructuring
Re-organising the keyword grouping and developing fresh and compelling copy were key aspects of Mediarun’s work. We also applied bid restrictions and implemented geo/time targeting.
Campaign Results