Mediarun starting working with Indespension over two years ago, adapting the company’s online strategy to reflect the seasonal nature of the business and improve conversions throughout the year.

“Mediarun has consistently achieving its projections, our organic keyword optimisation results combined with innovative strategies have enabled us to boost our website traffic and reach thousands of new customers. Long may it continue! ”
- Neil Singleton, Marketing Manager, Indespension Ltd

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Case Study: Indespension

Background

Business is highly seasonal
Poor strategy to capture business during peak season
Limited SEO strategy to maintain leads during lean season and boost performance between March and September
High cost of generating leads through offline channels

What We Did

Media run launched a seasonal PPC strategy to capture leads and created microsites for local search and PPC for all 18 depots. The site was also optimised across high volume keywords for SEO and comprehensively for Google Maps.

Campaign Results

Increased organic traffic from 13,000 to 22,000 per month
Generated a cost per lead of £5
Top rankings on highly competitive keywords
Featured in Google Maps across all depots