Mediarun started working with Aspect Maintenance in 2005 at a time when a bulk of its business was dependant on yellow pages. By the end of 2009 the company’s online growth had eclipsed business generated from any other channel.

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Case Study: Aspect Maintenance

Background

A small maintenance company based in West London
High dependency on yellow pages for new business
Ambitions of becoming a leading player in the industry
Need to maximise visibility between September and March
Aim to increase volume of in-bound calls across all services

What We Did

Mediarun used a wide matrix of service related keywords and generic keywords to improve the site’s visibility. We combined this with extensive Google Map optimisation, online PR and local optimization.GExtensive Google Map optimisation.

Campaign Results

Google Map rankings across 200 locations
Achieved a £1.70 cost per call
Traffic increase by 20%
Top rankings across generic and service specific keywords