Mediarun Search Marketing News

Is online video set to become more searchable?

August 26th 2010

Search Engine Optimisation News

Digital marketing has always been a multi-channel affair. Email marketing and search engine optimisation have always kept their distance, and viral videos are often hosted on video sharing websites as opposed to social networks.

But as businesses begin to realise the benefits of an integrated digital marketing strategy – which incorporates SEO, email, social media and video – the lines between the various disciplines seem to get more blurred.

What's more, everything is helped along by the focus of practically every SEO Company's efforts – namely Google

There are very few things in the digital realm that Google hasn't dabbled with. It's email service is top notch – and free – its video sharing website YouTube is the most popular on the planet, by a long stretch, and its mobile phone ambitions are… well… ambitious.

Google's strength, as well as its seemingly endless supply of capital, is the way its products and services are neatly integrated into its core search technology. Any SEO company worth its salt understands the benefits of combining different digital marketing efforts to make the most of their client's money.

Back in the day, this used to be a split between organic search engine marketing and pay-per-click. But, as the Web 2.0 platform develops and marketing material gets increasingly rich, other considerations need to be brought into play. While website optimisation is still the backbone of digital marketing, the content that crops up on Google as a result of successful SEO has to be more engaging than ever before. Otherwise web users won't click on it.

Google's overhaul of YouTube to make it compatible with mobile browsers – by using HTML 5 – shows exactly how important new, integrated web marketing strategies will become. Once again Google has created a universal platform for web users – and SEO Companies – which uses open standards to make its exploitation by industry that much easier. And as YouTube slowly weans itself off Flash technology – which is notoriously bad when it comes to search engine optimisation – so the video-sharing website will become another port-of-call when firms start developing their search engine marketing strategies.

To find out about the SEO solution we can offer you and your business, speak to one of our consultants on 0207 843 2265 or contact us.